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Spotlight: Sunk Investment Map earns cred by being crowd-tested and expert-recommended

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Keith Brower Brown is the project lead for the proposal, Sunk Investment Map: Show the Personal Property Impacts of Climate Change, which won both the Judges’ and Popular Choice award for the Shifting Cultures for a Changing Climate contest.  We touched based with him to hear how he found the Climate CoLab and what his experience was like, and here’s what he shared:

Renee Gratton
Keith Brower Brown

Early this year, a former colleague of mine in the renewable energy industry (and an MIT grad), sent the link to the Climate CoLab site my way. With mentors and friends, I had been discussing an idea for a site to make climate change personal to a broad audience, using a map and other creative visualizations. Looking at the CoLab site and the results of past years, I quickly thought this competition could be a lightning rod to rally our colleagues and networks around our proposal, and to potentially reach a broad audience with our ideas. The competition seemed like an open meeting ground for diverse approaches on climate, and we thought our proposal would do well there.

Our awards provide a stamp of approval that’s both crowd-tested and expert-recommended, which in the age of social media is maybe the pinnacle of credibility.

Before entering our proposal into the Climate CoLab, my team had been working together for about 2 months on the idea.  Preparing the proposal for the CoLab turned out to be a good process to focus our vision and hone the language we use in presenting our idea.

As we’ve been working to implement our idea, mentioning we’ve won our category of the Climate CoLab has been a great way to introduce ourselves to potential partners and supporters. Our awards provide a stamp of approval that’s both crowd-tested and expert-recommended, which in the age of social media is maybe the pinnacle of credibility.


You can meet Keith and hear more about how the Sunk Investment Map can come to fruition when he presents at our Crowds & Climate Conference, Nov 6-8 #MITcc.